Dear Colleagues!

We are pleased to invite you to cooperation with our firm “Fur & Fashion Michael Hasse” in production of fur articles.

Mr Michael Hasse, an experienced designer and professional furrier in Director of this firm is a furrier, skilled designer and professional foreman Michael Hasse.

For nine years Mister Hasse has been working on Russian market. During the time he cooperated with such well known fashion designers as Igor Chapurin, Irina Krutikova; Tatiana Kotegova; Larisa Pogoretskaya and Vaycheslav Zaitsev.

Their joint collections where fur is combined with other fabrics, are executed according to style of tomorrows day, it is fashionable and professional. They have commercial success on the market and satisfy various clients’ tastes.

In this year Mr. Hasse would like open his furrier’s school in Saint – Petersburg, he would like make co-operation for nice work style with different design center and fashion institutes all of the world.

In Russia fashion institution they don’t have possibilities make a nice education process for furrier master, mostly of professional, specialist hade education by fashion atelier or in factory so long time ago, that means no one have a normal education by special program and practice.

That a reason why Michael Hasse, German specialist would like teach people from different techniques of fur’s coat and make a nice fur’s production.

Fur Education

Care of Finished Products

Always hang furs on broad shoulder hangers. Wire hangers strain the shoulder seams and will cause the leather to stretch.
If it gets wet, don't panic. Most furs can easily handle light rain and snow. Shake it out and allow it to dry naturally away from direct heat and light.
Don't comb or brush your furs.
Don't store furs in bright light.
Don't store furs in plastic. This will cause the leather to dry out.
Cover with cotton or silk to protect the furs from dust and light during storage.
Allow enough room in your closet to hang your furs without crushing them.
Don't pin flowers or jewelry on your furs.
Don't store furs in a cedar chest. The smell will remain with the furs.
Keep furs away from the chemicals in perfume, hairspray, and moth balls.
Cover your car seats with a natural fiber, such as cotton. Synthetic fibers cause friction, which will wear on your furs.
To reduce stress on the fur while traveling, unfasten your garmet.
Don't consistently wear a shoulder bag with a fur coat.
Absorb spilled alcohol immediately. Alcohol destroys the leather and hairs of furs.
Have your furs professionally cleaned once a year.
Store in cold fur storage during the summer.

Why Buy Fur

Comfort: Fur is soft, sensual, and luxurious. It feels good to wear fur.

Fashion: Fur is stylish and elegant.

Warmth: According to a recent poll of fur buyers, warmth is the number one reason to wear fur.

Supporting Livelihoods, Habitats, and Cultures: When you buy fur, you support entire communities that live on the land and have a direct interest in protecting the wildlife habitat, which supports them. The economic incentive to the hunter and trapper encourages them to actively protect the natural habitats. According the the National Trappers Association, for every tax dollar spent on conservation, sportsmen spend $12.
Wildlife Conservation: Furs used in trade are abundant. Government controls regulate the season and harvest to ensure that healthy habitats and populations are maintained. The natural survival rates of animals are low, due to "carrying capacity" (sufficient food, water, & shelter). Nature's way of controlling population is often cruel, including slow starvation and diseases. Hunting and trapping in an overpopulated area can decrease the frequency and severity of diseases, such as red mange, distemper, and rabies.

Environmentally Friendly: Fur is biodegradable and a natural, renewable resource.

Long-Lasting: Fur is durable. It lasts for many, many years. Fur makes wonderful heirlooms and can be passed down to the next generation.

Versatile: Fur can be worn with jeans and evening gowns. Now with lighter weight fur, it can be used through three seasons.

Re-Styleable: Fur can be restyled to reflect the changing fashions.

Different Furs- Different Features

Beaver Sheared: Soft, velvety texture, evenly sheared. Often dyed in new fashion colors. Very durable. Natural: Long, lustrous guard hairs over thick underfur.
Coyote A long-haired fur, often pale gray or tan in color, with thick, soft underfur. Very durable.
Fox The widest range of natural colors of any fur except mink. Long, lustrous guard hairs with thick, soft underfur. Fox varieties include silver, cross, crystal, blue, red, gray and white. Can also be dyed in a wide variety of colors.
Mink Soft and lightweight with lustrous guard hairs and dense, soft underfur. Primarily farm raised, mink remains the most popular fur. Female pelts are smaller in size and have a softer, silkier feel than the larger male pelts. Mink can be dyed a wide range of colors and may be sheared for a sporty, casual look. Very durable fur.
Muskrat Fur is full and thick with a black stripe and pale beige sides. Often sheared for a sporty, lightweight feel. New Jersey: lighter in weight with contrasting colors. Northern: Strong, longer guard hairs and heavy, thick underfur. Often worked skin-on-skin. Southern: Flatter with little underfur, usually pale in color.
Nutria Similar to beaver, it is often sheared for a sporty, more lightweight feel. Underfur is very soft and plush. A popular fur for linings and trims. It is frequently dyed in a variety of colors.
Opossum American: Long, silvery black-tipped guard hairs with thick underfur, Australian: Short, dense, plush-like fur, with colors ranging from yel1ow- gray to natural brown.
Rabbit Generally medium length guard hairs in a variety of natural colors. Often sheared or grooved. Not very durable, sheds easily.
Raccoon Long gray/blackguard hairs with silvery tips over a woolly, dense underfur. Very durable fur.

Fur Construction

Every fur represents weeks of specialized labor and fine hand craftsman- ship. Furriers have specialized skills, which often have been handed down from generation to generation. The creation of each fur requires meticulous workmanship. The following terms describe some of the elements involved:

Fur Terminology

BRIGHTENER ADDED A process which enhances the color of a fur.
DYEING Process of applying dye to create a new color. Dyeing is sometimes also used to correct any imperfections and to improve uniformity.. Sometimes the pelt is bleached white before color is added..
GUARD HAIR Long, lustrous outer hair that protects the underfur.
knitted fur A new technique that produces a soft, comfortable, fur-in/fur-out look and feel.
LEATHERING Insertion of ribbon, cloth or leather strips along with fur strips. May be done for fashion or to lighten the weight of the fur.
LETTING OUT Cutting the pelt into diagonal strips and resewing it to make the pelt longer and and narrower. Sometimes referred to as dropping out. The effect is supple and smooth flowing.
MUTATION Natural furs of special colors that are produced by selective breeding,
PLUCKING To emphasize the velvet underhair of the fur. All guard hairs are plucked before shearing. .
SHEARING Cutting fur to a short, uniform pile.
SHEARLING Natural Iamb pelts with the leather side often sueded and worn on the outside.
SKIN-ON-SKIN Rectangular pelts are sewn together to create a box effect as an alternative to the letting out process.
TIP-DYEING Sometimes called blending. Dye is applied only to the tips of guard hairs to produce more color uniformity.
UNDERFUR The underhair covered by guard hairs. This is the layer of fur that acts as insulation to provide warmth.

The 10 most frequently asked questions

What is the difference between female and male mink coats?
Female mink is generally lighter in weight, softer and more supple than male mink. Additionally, female pelts have a high luster, are very silky and soft and are more adaptable to tailoring and draping. Male mink is often used to create a different fashion look and is also of excellent quality.
Where should I go to buy a fur coat?
Always buy a fur from a reputable fur salon or fur retailer. In this way, you are assured of customer service, plus a variety of styles and price ranges from which to choose.
How much should I spend for a good quality fur coat?
Always buy the best quality fur in your price range. Some factors that determine cost are fur quality, type of fur, craftsmanship, style and the designer name. Other factors include the length, size and sweep of the garment.

Is a sheared fur as warm as an unsheared fur?
Yes. The warmth of the fur is determined by the underfur, which acts as insulation. Whether or not the guard hairs have been sheared, the underfur remains.

Does dyeing a fur affect its quality?
Yes, but in a very minimal way. The fur may not be quite as soft as it was in its
natural form.
Will rain ruin a fur?
A mild rain will not harm your fur. Just hang the garment to dry in a well- ventilated room, away from direct heat. After it is dry, give the fur a vigorous shake. If your fur gets thoroughly soaked, bring it to your place of purchase immediately for proper treatment so that oils can be applied to the leather side of the fur to maintain its suppleness. In some cases, the silk lining may need to be replaced.
What is shearling?
Shearling is natural Iamb with the leather side often sueded and dyed colors. The sueded side is worn on the outside with the fur on the inside.
Are long-hair furs warmer than short-hair furs?
No. Warmth is determined by the dense underfur. The outer guard hairs give the various furs their individual characteristics.
What can I do with an old fur that I inherited from my mother?
If a fur has been cared for properly over the years (annual storage and cleaning) there are many options available. The style can be updated into a more modern silhouette. It can also be used as a liner by having an outer shell made in a fabric such as micro-fiber, cashmere or leather. You might consider using the fur as a trim on a wool coat, suit or sweater. Fur pillows will always add a luxurious accessory to a home.

How do I respond to those that question my choice to wear fur?
You can feel proud to wear fur because it is a natural product and a responsible, well-regulated industry. People have every right to appreciate the qualities of fine, natural products such as leather, wool, silk, down, shearling and fur.

We would like ask your institutions about nice co-operation with us, please send to us some of the information about your company and institutions.

Best regards,
Michael Hasse,
Chief of “Fur & fashion Michael Hasse”
Kira Panova-Hasse,
Chief of educational department

“Fur & Fashion Michael Hasse”
For further information, please, contact us:
Tambovskaya st. 47, of.89
Russia, Saint-Petersburg
192007, T/F. 007 (812)166-02-54,
8 901 300 81 03
e-mail:michael_hasse@inbox.ru